How to Optimize Your Rental Season
Tips to optimize your rental season
The traditional peak season for camping is when the weather is warmer and the days are longer. Campsites are no longer restricting their open season to this short peak season. An increasing number of campsite owners are staying open outside this peak season in order to optimize their revenue stream. While this emerging trend does increase income, it also requires some work. Glamping in safari tents is a great way to extend your rental season. Here are some suggestions and helpful tips to ease the workload.
Consumers want more rest and freedom
Consumers have schedules that are only getting busier. They want a break from their hectic lives. They need to destress, unwind, and recharge and not just during the summer. People are taking holidays outside of the peak season all across Europe. In the Netherlands, many campsites are opening up their rental season to accommodate these consumers wanting an off-season escape. Weather is not a major concern. These guests are wanting a relaxing break and glamping perfectly suits their wants. A getaway in a cozy and luxurious safari tent set in a peaceful environment offers the ideal escape. Glamping provides a much-needed break from the pressures of work and everyday life.
Short stays on the rise
A surge in the number of short breaks is a major trend in the travel and tourism industry. People are no longer taking one long holiday. They are now choosing to take two or three shorter holidays that are relatively close to home. In the Netherlands, 5% more people chose a “staycation” in 2018 than in 2017. Enhance your rentals and benefit from this growing trend by offering weekend and short midweek breaks outside peak season.
How to attract guests
Increase bookings outside of the peak season by offering your guests a deal on their glamping trip. You can offer reduced rates in the off-peak or offer a deal such as three nights for the price of two. Autumn is a very popular time for people wanting to enjoy the countryside. Create a cozy and warm atmosphere in your safari tents or other accommodation types. Provide wind blocks and make sure your glamping tents are draft-free. Use an autumn aesthetic when decorating your safari tents. Style with fall colors, candles, extra blankets, and if possible add a fire pit.
Foto van LuxeTenten
Set yourself apart from the rest
Know what makes you different and use that to your advantage by highlighting your Unique Selling Points (USPs). Perhaps your campsite is located close to a city or popular attraction. Or maybe your site is nestled in a beautiful natural setting. Whatever your USP is, make sure it is promoted on your website and marketing materials. Reach your target audience by optimizing what you have to offer.
Luxury makes a difference
Being cold while camping is the worst. Nobody enjoys it. Keep your guests warm and happy with adequate heating. Talk to us about safe heating options for your safari tents. We can even supply an extra inner tent, which provides extra insulation, for your accommodation. There is an option to cover your glamping tents during the winter if you are closed during those months. This green winter cover is not necessary but it does protect your safari tents from the harsh winter weather.
Foto van LuxeTenten